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WHAT IS FINANCIAL LITERACY?    |    WHY HELP TO BUILD/TEACH FINANCIAL LITERACY & FINANCIAL WELLNESS?   |   FINANCIAL LITERACY IN ACTION AT VANGUARD  |  FINANCIAL WELLNESS PROGRAMS AT LINCOLN FINANCIAL

April is Financial Literacy Month鈥攖he perfect time to profile 糖心vlog直播平台CCC member companies who are working to support financial literacy and financial wellness among their stakeholders. We recently spoke to leaders from 鈥攚ho developed a free, experiential classroom management system that teaches students financial responsibility 鈥攁nd Lincoln Financial Group鈥攚丑辞蝉别 provides funding to promote financial security in three key focus areas: financial wellness, youth education, and critical human services programs. Continue reading for a closer look at these companies鈥� important community initiatives. But first, a bit of context on this subject鈥�

What is financial literacy?

Financial literacy is a working knowledge of money-related concepts and skills. At the everyday level, this includes, for example, the ability to create and manage a household budget, maintain checking and savings accounts, understand compound interest鈥攈ow money grows over time鈥攁long with credit, debt, interest rates, and personal insurance products. Financial literacy also encompasses the knowledge necessary for longer-term financial strategy鈥攍ike investing, student loan borrowing, planning to purchase a home, and saving for retirement.

Although everyone needs money in our society, not everyone knows how to use it effectively. And the consequences of financial illiteracy can be very expensive. over the past decade. The resulting cost, in 2020 alone, is estimated at somewhere around $451 billion.

Why is financial literacy important?

Just as traditional literacy鈥攖he ability to read and write鈥攊s a major determinant of success in life, over future financial outcomes. Financially literate individuals are more likely to spend less than they earn, save for the future, and make other choices that help prevent against what 鈥渇inancial fragility.鈥�

Beyond dollars and cents, among financial wellness, mental, and physical health. Financial stress may negatively affect a person鈥檚 wellbeing鈥攅specially for those in younger age groups, according to the . A whopping 69% of respondents aged 18-34 reported that their personal finances are a source of anxiety. More than half think about money鈥攊n an unhappy way鈥攁t least once a day. 

The demographics of financial literacy

Despite the benefits of developing financial literacy, not everyone has the opportunity. For , financial literacy gaps exist between different demographics. Worldwide, in terms of average rates of financial literacy. Socioeconomic status, education level, and race can all play a role, too. According to the , Asian and White students have higher financial literacy scores than the overall U.S. average, while Black and Hispanic students鈥� scores fall below the national average.

Lincoln Financial recently released its , highlighting the different financial concerns across every generation. While each generation was shown to have unique concerns aligned to their stage of life, one of the common threads uncovered was the concern of dealing with financial crisis, the 鈥渨hat if鈥� scenarios. Gaining the knowledge to plan for and react to financial crises can build financial resilience. Lincoln says it鈥檚 committed to helping clients, employees, and communities achieve that goal.

Informing its financial literacy efforts, Vanguard cites , which reveals that more than half of surveyed college students (52.9%) reported feeling 鈥渘ot at all confident about their knowledge of credit.鈥� Almost 90% of the sample were either not at all confident (42.3%) or uncertain (46.3%) about their ability to manage credit. 

鈥淰anguard believes our responsibility as long-term investors extends to the neighborhoods in which we live and work. We are committed to strengthening local communities through the strategic integration of philanthropy, inspired employee volunteerism and company expertise,鈥� shared Aldustus (A.J.) Jordan, Head of Community Stewardship at Vanguard. 鈥淲e help improve financial literacy knowledge gains and behavior changes among our young people by ensuring that My Classroom Economy is accessible and free of charge. We offer the program in two formats鈥攑rinted and shipped paper kit and a digital experience鈥攕o all classrooms, no matter their access to technology, can participate and reap the benefits.鈥�

Why help to build/teach financial literacy and financial wellness?

A number of states now require public high schools to teach financial literacy, but only seven of them actually earned an A grade from Champlain College鈥檚 Center for Financial Literacy, as recently noted by .

鈥淔inancial wellness programs do more than simply build financial literacy. They provide individuals the knowledge and resources needed to make informed decisions and achievable goals for long-term success,鈥� explained , Vice President and Executive Director, Lincoln Financial Foundation.

鈥淗aving the knowledge to face both opportunities and challenges with confidence enables individuals to build the resilience needed to withstand financial roadblocks and plan for the future. When individuals achieve financial security, it promotes not only economic participation in their community but generational knowledge as well.鈥�

鈥淭here鈥檚 a case to start financial literacy education [as soon as possible],鈥� added A.J. Jordan, Head of Community Stewardship at Vanguard, 鈥渂ecause research shows that most habits around money are set in childhood. We believe that it鈥檚 important for children to begin learning core financial principles as early as they can to build positive financial habits for the rest of their lives.鈥�

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Company example: Vanguard鈥檚 My Classroom Economy

Vanguard started its classroom economy project after an employee鈥檚 10-year-old son, a fourth grader, asked a seemingly simple question during dinner: 鈥淚 wonder when I'll be able to pay off my mortgage?鈥� Intrigued by the discovery that her son had a classroom mortgage and was earning a paycheck for his classroom job, the Vanguard crew member contacted her son鈥檚 teacher. The classroom economy idea offered a way to teach young people not only the concept of financial discipline but also鈥攙ery importantly鈥攖he rewards that go with it.

Vanguard set out to build on those ideas and to make them available, free of charge, to teachers everywhere, knowing that the more help it could provide to educators, the more those educators could do to teach children financial skills that last a lifetime. Vanguard crew members (employees) were invited to donate their time and expertise to the project, and have done so enthusiastically. As a result, My Classroom Economy grew to over 150 Vanguard volunteers serving over 1.2 million students and counting.

So, what exactly is My Classroom Economy?

It鈥檚 a free, experiential, supplemental, and adaptive classroom management system that teaches students听financial responsibility听through real-world application (simulated microeconomy) while enabling teachers to reinforce positive behaviors and deter听negative behaviors in their classroom. The program is designed to support students and teachers,听 from kindergarten through twelfth grade. My Classroom Economy supports financial wellbeing because it provides students hands-on experience with the basic financial concepts of earning, spending, saving, and more complex concepts over time.

The program is uniquely effective thanks to three key characteristics. Firstly, it鈥檚 experiential in nature. This means it allows students to learn by doing, which includes practicing behaviors related to financial responsibility and, yes, even making mistakes as they go. The program is also supplemental鈥攄esigned to overlay and complement what teachers are already doing, as opposed to interrupting the existing curriculum. Finally, it鈥檚 adaptive. My Classroom Economy can be tailored to fit any grade and all different learning abilities. Teachers can customize the program to meet their unique classroom needs.

Beyond My Classroom Economy, Vanguard is committed to leveraging philanthropic resources and company expertise to create听pathways to economic stability and mobility for youth and adult caregivers.

Vanguard鈥檚 Community Stewardship Team is embarking on a new strategic philanthropic focus on financial well-being. Through grantmaking and collaborative partnerships, the goal is to support community-based organizations that expand access to evidence-based programs that improve the economic outlook for historically marginalized individuals and communities. This portfolio will also work to strengthen the nonprofit financial ecosystem in key Vanguard markets.

Company example:

Lincoln Financial Foundation鈥檚 work to build financial literacy and wellness

Lincoln Financial partners with a number of financial health organizations that focus on helping individuals to broadly understand what it means to be financially secure through comprehensive financial coaching. To ensure its grantmaking is meeting the company mission and vision, leaders leverage data and research to understand community challenges and opportunities. They also use data to identify nonprofit partners who are delivering on measurable results in their communities. These organizations track progress on outcomes, use nationally recognized best practices and proven strategies, and strive to continually improve their service delivery and results.

At present, some of the organizations in this group include Local Initiatives Support Corporation (LISC) with their Financial Opportunity Centers in six cities throughout the country, and Clarifi鈥檚 Financial Empowerment Centers in Philadelphia. In addition to financial health programs to build financial empowerment and resilience, Lincoln Financial also supports workforce development programming aimed at upskilling, reskilling, and credentialing鈥攖o build sustainable career pathways. Partners in this area include Urban Leagues across six cities, and Congreso de Latinos Unidos in Philadelphia.

鈥淏right financial futures begin with strong foundations,鈥� explained Wright. 鈥淭o ensure students enter the workforce prepared for financial success, we also support Junior Achievement groups across our footprint to deliver age-appropriate, stackable financial literacy curriculum with hands-on simulations.鈥�

Setting goals and measuring progress towards financial wellness

鈥淲e understand that everyone鈥檚 path to financial wellness is different, and our goal is to meet people where they are on their journey,鈥� Wright shared. 鈥淔or community impact, we work closely with our nonprofit partners to support programs that align with measurable outcomes that move the needle on an individual鈥檚 financial capability and resilience. Those include demonstrating knowledge of financial concepts, ability to meet day-to-day expenses, contributions to savings and increased credit score. We are proud that our nonprofit partners report that 81% of program participants in our financial health programming gained additional financial knowledge, resources or coaching to improve their financial resilience. Additionally, 77% of participants enrolled in workforce development programming gained the necessary skills and credentials to attain meaningful employment or advance their career.鈥�

To help bring these stories and outcomes to life, Lincoln Financial partnered with its nonprofit grantees, highlighting the journeys of three individuals on their way to finance wellness. These stories are featured on the .

For Vanguard, the results of its experiential learning tool are clear. To date, the My Classroom Economy program has been used by over 1.2 million students since its inception in 2011. from the University of Wisconsin鈥檚 Center for Financial Security revealed that students who participated in the program for 10 weeks improved financial knowledge and budgeting. The digital experience that launched in September of 2023 has reached approximately 7,500 students in all 50 states.

Beyond the study, Vanguard values the feedback from teachers to create an immersive and educational experience for students. on both the paper and recent digital experience has been incredibly positive. Vanguard also values the , including feedback like:

鈥淭hank you so much for putting in all the work that has built the paper version of My Classroom Economy, and now the online version as well and for making it free for all to use! It has made the process so much easier for me to implement (tried building my own before and it took a lot of work).鈥�

-An 8th grade gifted specialist

"As a first-year teacher, things can be overwhelming on the best days. This program is the linchpin of my classroom management system, and the free materials have saved me hours of time in preparing it."

-A 5th Grade Teacher

"I've used classroom economy for years and am LOVING the digital platform. I use a combination of paper and digital because kids love getting the cash in the moment when they do something extra, but I also love tracking fines digitally."

-A middle school teacher

Continue reading about financial literacy and related corporate social responsibility

To learn more about financial wellness programming for customers, employees, and communities, check out Lincoln Financial Group鈥檚

My Classroom Economy, which launched its fully digital experience in September 2023, now helps teachers create a simulated economy for their classrooms in less than 15 minutes鈥攕omething that took more than three hours using the paper kit.

You can see where financial literacy ranks鈥攁mong top social issues in community involvement programs鈥攂y reviewing (full report accessible to 糖心vlog直播平台CCC members only).

And if your company is looking for ways to build financial wellness and literacy among your stakeholders鈥攂y launching or improving initiatives with community organizations鈥攃onsider taking a 糖心vlog直播平台CCC course in  or Impact Measurement.