James DiLoreto manages all marketing, promotions, and gameday presentation for the athletic department. He is a liaison for corporate sponsorship for athletics. He also oversees the Licensing Program for the University.
DiLoreto was President of the National Association of Collegiate Marketing Administrators in 2011-12.聽 He has worked at Boston College for the past 28 years and currently teaches Sports Marketing and Communication聽for the Woods College's Master in Sports Administration Program.
